BE HATED.  

I now say this to you: be hated.

It’s not as easy as it sounds. Do you know anyone who hates you? Yet every great figure who has contributed to the human race has been hated, not just by one person, but often by a great many. That hatred is so strong it has caused those great figures to be shunned, abused, murdered and in one famous instance, nailed to a cross.

One does not have to be evil to be hated. In fact, it’s often the case that one is hated precisely because one is trying to do right by one’s own convictions. It is far too easy to be liked, one merely has to be accommodating and hold no strong convictions. Then one will gravitate towards the centre and settle into the average. That cannot be your role. There are a great many bad people in the world, and if you are not offending them, you must be bad yourself. Popularity is a sure sign that you are doing something wrong.

The fear of being hated has not appeared to hold back the people I would consider heroes. On the other hand, a fear of losing face in front of other people has held back more individuals than I would care to estimate.

One of the major themes in my professional career has been to learn to ignore The Fear. Easier said than done.

 
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OK, Computer

Aside: I have been working on a blogpost about the major label marketing machine during the 90s, and thought of this story. Since this anecdote didn’t fit anywhere in my other post, here it is. Some background Radiohead is a band that... Continue →